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Get on a patient journey in the digital age

While the five digital business pillars deliver significant value as stand-alone capabilities, the ultimate goal is to design the next generation of healthcare solutions that will span all the digital pillars, leaving organizational boundaries and technology friction behind. Patients come first when healthcare organizations orchestrate all activities to provide personalized care – at the right time by the right partner. Let’s look at an example of a patient journey in the digital age.

Meet Alex. He‘s 42 years old and seemingly healthy. When walking his dog, Alex is alerted about a deviation in his health condition by his wearable device and advised to see a doctor. He schedules an appointment with his family physician in one click using his smart phone.The physician reviews Alex’s patient history, including the most recent information from his wearable device, performs an examination and advises Alex to see a cardiologist. Using a registry of ranking specialists, Alex receives recommendations based on his personal preference and schedules an appointment.By giving the cardiologist access to Alex’s patient history, Alex enables her to review all relevant information prior to the appointment. After her examination, the specialist adds her diagnosis to Alex’s patient history. Comparing Alex’s patient profile against a large set of patients with the same disease and similar health profiles, she can predict that the standard surgery for this disease would be risky for Alex. The analysis shows that for Alex’s specific case, a certain drug can be expected to provide the best outcomes.Because Alex has given his consent to mapping his profile against ongoing clinical studies, he is matched to a clinical trial that has shown positive results and fewer side effects than with current drugs on the market. Alex decides to enroll in the clinical trial to benefit from the new drug and to contribute his data to the research study.As part of the trial, Alex downloads an app to track specific health parameters. He uses his monitoring device to manage his physical activity, and resumes life as before, knowing that he will be notified if anything urgent arises.Meanwhile, the smart care team consisting of doctors and supporting professionals remotely monitor Alex’s progress in real time through the information provided by his wearable device. They use this information to advise him on his daily plan, if necessary, and motivate Alex to continue on his prescriptions and follow his health plan.Alex has also given his consent for his data to be used by researchers in different organizations for the creation of new drugs and the adaption of drugs in order to help improve the lives of patients just like him.With a scenario like this, you are able to:•Improve patient outcomes by tailoring healthcare services to a patient‘s individual needs•Deliver a unique patient experience and streamline the continuum of care•Empower clinicians and researchers to make decisions based on real-world evidenceHealth consumer experience and o ut comesHealthcare c ollaboration and n etworksD i g italcoreTimeCardiologist adds diagnosis to patient historyGeneral practitioner reviews patient historyPatient schedules appointment onlinePatient is alerted about condition deviation13Patient gets personalized proposals for cardiologistPatient grants cardiologist access to patient history23456Cardiologist evaluates treatment options and risks7Cardiologist recommends clinical trial8Patient is guided through therapy by app10Patient’s data is analyzed with thousands of others9Data is aggregated and analyzed for secondary research12Smart care team remotely monitors progress11Digital Healthcare